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Missouri citizens approved legal mobile and retail sports betting wagering, allowing regulated books to take bets next year.

The sports betting ballot procedure passed by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the 8 states bordering Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.
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" Missouri has some of the best sports betting fans worldwide and they showed up big for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we want to thank the Missouri voters who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose valuable tax income to our neighboring states. Most importantly, the passage of Amendment 2 means a new, dedicated, long-term financing stream for Missouri class."

Missouri sports betting next actions
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Voter approval indicates approximately 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 available licenses are used.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the ballot procedure, will likely use its license to launch the Caesars mobile sportsbook. Penn Entertainment, which Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will launch mobile sportsbooks.

The remaining 6 licenses are booked for each of the significant expert sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent proponents of the tally step.
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In addition to DraftKings, FanDuel and Caesars, Missouri wagerers ought to anticipate other prominent national brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.
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Launch probability tiers IF Missouri citizens authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure enables every Missouri casino to open retail sportsbooks on their respective homes. Most if not all 13 casinos handled by the six casino operators are anticipated to open in-person wagering options such as wagering kiosks and potentially devoted, full-service sportsbooks.

The six sports betting groups can likewise open in-person sportsbooks within or adjacent to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally measure requires the first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.
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Missouri sports betting wagering background

The successful Missouri sports betting project comes despite millions in funding opposing the step from one of the state's largest sports betting stakeholders.

Caesars invested countless dollars to beat the measure. In most other states that tie online sports betting wagering with a state's brick-and-mortar casinos, an operator is granted at least one license per managed residential or commercial property.

Because situation in Missouri, Caesars would be afforded a minimum of 3 possible licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property design, business can either open additional in-house books or, more typically, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting wagering handle market share, might possibly have a leg up on their rivals by making the pair of untethered licenses. It stays to be seen which 2 books will make these slots, however the language around the ballot measure would seem to favor the two nationwide market leaders.

Polling previously in the year showed the "yes" vote with a small lead. Support efforts were bolstered by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio ads concentrated on the revenue legal sportsbooks would generate for Missouri public education. Opponents, moneyed mostly by Caesars, argued the advocates' ads were deceptive and the 10s of millions of predicted dollars raised would have a minimal effect in a state that currently invests billions on education each year.